Company name as trade mark infringement or passing-off
The right to object
the same as a name in which the objector has goodwill; or
sufficiently similar to such name that its use within the UK would be likely to mislead by suggesting a connection between the company and the objector.
the name was registered before the objector began the activities on which it now relies to show goodwill;
the company is operating under the name, or is proposing to do so, and has incurred substantial start-up costs or was formerly operating under the name and is now dormant; or
the name was registered in the ordinary course of a company formation business and the company is available for sale to the objector on the standard terms of that business.