The public needs protection against sellers of falsely marked goods. Arguably. The proposition explains the existence of criminal penalties in the trade marks legislation, giving extra protection to private property rights: I don't like it, but I can see the importance of protecting the public. The problem is that, in cases like this one reported in our local paper The Oxford Times, the public usually doesn't need protection as they know very well that they are buying zhing zhong (look it up in my Dictionary of Intellectual Property Law). They just like the idea of having what look like designer labels on the cheap.