Wednesday, 2 December 2015

Is this the worst brand name in the world? - BBC News

Is this the worst brand name in the world?  asks the BBC in a piece by Justin Rowlett whom I dealt with many years ago over a Panorama programme about price fixing in the motor trade in which I appeared. The piece highlights the lack of portability of some trade marks (I think it's the wrong use of the word "brand", actually). Nothing new, except that the example he starts with is a new one, and one of the most egregious ones I can remember seeing. I used to have a book full of such disasters, a freebie from an INTA annual meeting, but I lent it to a client many years ago and never got it back - nor did I get anything else from the client, for that matter.

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