I receive occasional press releases on IP topics, and usually I ignore them because they don't strike me as being what people come to my blog to see. Indeed, often they aren't the sort of thing that I want people to come to my blog for. However, this one seemed more potentially relevant to readers, and as cutting and pasting is not hard work I thought I'd share it - and I have a couple of clients who might find it interesting too.
The intellectual property assets of Matchchat, a company specialising in fan engagement, are for sale from Metis Partners, an award-winning, commercial intellectual property consulting firm.
Matchchat is a leading fan engagement solution provider that has been developing and offering a suite of software tools relating to user interaction and native advertising. It has achieved around 2 million page views a day and 50-60 million impressions per month at its peak. With around 30,000 registered users, Matchchat has successfully established a loyal following amongst sports fans.
Originally established as a fan engagement platform, Matchchat’s five products enable fans to read and comment on web content about their favourite sports teams, as well as vote on sports-related polls. The Company has expanded into the native advertising market segment by launching its Now Native brand.
Matchchat’s products have made the experience of serving an online ad much more technically reliable, improved the ease of navigation as well as the overall user experience and increased the time users spend on webpages. High-quality source code has helped to create a seamless experience for the user, and it has been developed in an incredibly efficient manner.
Assets linked to Matchchat include software source code and intelligent recommendation algorithm, goodwill in the brand and reputation, databases and data, branded domain names and website content and organisational knowledge including a codebase wiki guide.
Nat Baldwin, Head of Brokerage Services at Metis Partners, said: “This is a unique opportunity to purchase the IP assets behind Matchchat’s exciting fan engagement software, which have already attracted considerable interest. Matchchat’s IP assets present an attractive commercialisation opportunity for a potential purchaser.
We believe that Matchchat’s IP assets are likely to hold appeal for companies involved in media, sport, entertainment, social media, software development, e-commerce and advertising and marketing industries.”
All offers, notes of interest and /or requests for further information should be directed to Morven Fraser of Metis Partners by Thursday 22nd October at noon, morven@metispartners.com or on 0141 353 3011. Website: www.metispartners.com.
The sale of Matchchat’s IP assets reinforces Metis Partners’ position as a vendor of IP assets from leading software and technology companies. Metis Partners has had recent success selling IP assets from a range of widely-recognised social media, software and app businesses, including the IP assets of businesses such as Polaroid Blipfoto, Weeworld and Blinkbox Music.
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