On-line reputation management

That last post was concerned with avoiding damage to a business's reputation caused by employees' ill-advised use of social networking sites. That's parrt of the reputation management equation, of course, but there is more to it than that. If you could identify when your business was being talked about on the Internet, and join in the discussion, how much better your marketingactivities might be. I just discovered buzzding.com which seems to offer precisely that, and am posting this link in case it's of interest to anyone else.