The news (here in The Guardian) that Tesla is facing competition is, at first glance, probably welcome. Anything that takes Elon Musk down a peg or two can't be a bad thing. But the competition comes from an unexpected quarter: the putative manufacturer is Kalashnikov, a brand whose values do not seem at first sight to be particularly congruent with the electric vehicle field. Can the fearsome reputation that the Kalashnikov brand has undoubtedly accumulated translate into this new field?
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