Yesterday morning (though it only came to Google Alerts' attention today). City AM's website carries a story about patent and trade mark agents Murgitroyds' financial results. It contains exactly what I expect of a journalist writing about intellectual property:
"The firm noted that the European Patent Office showed trade marks filings in 2008 were marginally lower than the previous year."
I very much doubt that Murgitroyds said anything of the sort, and given the chance I would suggest that the writer of the piece have a go at the IPO's IP Armour game. It's simplistic and probably insults the intelligence of many visitors to the site, but it should help those journalists who treat patents, copyright, trade marks and designs as synonyms to by employed almost in rotation.
"The firm noted that the European Patent Office showed trade marks filings in 2008 were marginally lower than the previous year."
I very much doubt that Murgitroyds said anything of the sort, and given the chance I would suggest that the writer of the piece have a go at the IPO's IP Armour game. It's simplistic and probably insults the intelligence of many visitors to the site, but it should help those journalists who treat patents, copyright, trade marks and designs as synonyms to by employed almost in rotation.
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